Custom lead-generation tools for equipment dealers
BuildATractor.com creates dealer-specific equipment configurators that let customers choose a model, add compatible equipment, review an estimated MSRP total, and send the complete build directly to your sales team.
The customer builds. The dealer quotes.
Instead of asking a prospect to submit a generic contact form, BuildATractor.com gives the customer a reason to engage and gives the salesperson enough information to start a productive conversation.
Customer view
The salesperson receives the build as the customer submitted it—without re-entering model numbers or trying to reconstruct a package from a vague inquiry.
Your dealership provides the current, approved price book as an electronic PDF or spreadsheet, plus branding and the email address that should receive leads.
We organize the models, options, attachments, compatibility rules, guidance, totals, and quote-request fields into a dealer-specific experience.
The shopper configures equipment on a phone, tablet, or computer and receives a printable suggested-list estimate.
The complete build is emailed automatically. After submission, the shopper can be returned to the originating dealership website.
Built beside your website, not instead of it
A dealer-specific BuildATractor.com link can be used from your website, inventory, advertising, social posts, email, QR codes, or digital brochures. The basic deployment requires no replacement CMS or iframe integration; the workflow at right shows exactly where the customer and completed lead go.
Built by a dealer for dealers
Founded on more than three decades of equipment-industry experience, BuildATractor.com treats a tractor, loader, tire package, hydraulic option, backhoe, attachment, or implement as more than an ordinary shopping-cart item. The builder guides the customer while leaving final validation and pricing with the dealership.
The dealer receives the exact model, selected options and attachments, MSRP reference total, customer details, intended use, trade information, and source page—not a vague request that must be reconstructed.
The shopper receives a suggested-list reference. The dealer confirms availability, compatibility, freight, setup, programs, taxes, and the actual selling price.
Compatibility guidance and plain-language explanations help customers consider useful choices early while preserving the dealership’s role in final configuration, pricing, and support.
One platform, many equipment categories
An authorized dealer that can provide a current price book can use the same approach for nearly any configurable agricultural or industrial equipment line. Each dealer implementation is branded, structured, and routed for that dealership.
Common dealer questions
Answers about product coverage, pricing control, and keeping dealer-approved information current.
Yes, after dealership authorization and source review. A builder can cover other equipment categories and dealer-installed or non-OEM products when the dealer supplies or approves the information.
No. Public builders suppress dealer cost and cost coding. The dealer controls any displayed retail pricing and remains responsible for the final quote, discounts, programs, freight, setup, taxes, finance, insurance, and protection products.
Every builder identifies its source edition or release date. BuildATractor.com reviews model numbers, standard equipment, options, compatibility, and prices against the most current dealer-approved material available for that edition.
Dealer information—with no commitment
Provide your dealership, current website, brands, and equipment categories. We review dealer authorization before sending non-public dealer information. The request creates no contract or obligation.